Martyn has extensive experience in the food sector, having helped introduce the Aunt Bessie brand in the 90s. Projects included brand/name development, product development and design research.
Methods included focus groups, depth interviews and brainstorming sessions
I have known and worked with Martyn since the 1990s, as a research supplier and colleague. He ranks amongst the very best across my 40-odd years in consumer marketing. His qualitative techniques, which borrow productively from a first career as a drama school graduate and professional actor, are fastidiously prepared, thoroughly moderated, and honestly and cleanly reported. Notable for interrogating the brief, Martyn welcomes client involvement which adds to the utility and understanding of outcomes.
Roger Munby, Marketing Consultant